With so many businesses looking to handpicked freelancers for help, coordinating projects like website redesigns or online marketing campaigns can get tricky. Even with the best project manager, ensuring designers and copywriters are working in tandem instead of at odds can be a challenge.
When designers and writers are disconnected members of the same team
Why can it be so difficult to get these two on the same page? Communication. Or, lack of communication is the problem.
As freelancers, it’s easy to find yourself pulled onto projects where your only reference point is the client or the agency hiring you on the client’s behalf. If you’re a copywriter you might be tasked to develop the messaging and write the copy – and that’s it. The designer picks up where you’ve left off.
The problem with this scenario is that there’s no conversation between the two of you to hash out what parts of the message needs to be emphasized or how the design elements might impact what the words are attempting to get the visitor to do on the page.
You might get lucky and hit a home run but chances are you’ll be left with an end product that doesn’t convey what either of you envisioned. Or worse, you’ve found yourself with a sub-par website or campaign that performs poorly.
You’re not happy. The client’s not happy. No one’s happy.