When we talk about why it’s advantageous for agencies to work with freelancers, we default to cost and internal bandwidth issues as the primary reasons. A larger freelance workforce means greater flexibility for management and that means money and time saved on the agency side. But those aren’t the only reason why you should always incorporate at least a few freelancers into your rotation. Here are three more reasons why you should consider adding them to your team and how to best manage them to make a positive impact on your team.
Every great creative project starts with a well thought out brief. It’s your cornerstone; your bedrock and most importantly if you work with handpicked freelancers, your way of expressing expectations, goals and defining “success” for your project.
Unfortunately, hiring a talented handpicked freelancer doesn’t mean your needs will automatically be met. There are certain actions you need to take (or avoid) in order to ensure a productive working relationship. As with your full-time employees, you need to manage your freelancers, and you need to manage them effectively.
Managing handpicked freelancers can be challenging for people or agencies who are new to employing outside talent. Here are a few things to avoid when managing on demand freelancers, and what to do instead:
Great – you found the perfect freelancer to contribute to your next big project. This rockstar talent has agreed to your terms and is ready to get to work. So take a breath – the hard part is over, and now it’s time to get the wheels in motion to make the collaborative effort with your handpicked freelancer a huge success.
There a number of essential questions you need to run through with your handpicked freelancer to ensure a pleasant and productive partnership. Here are a few of the most important ones:
There’s no shortage of freelancers out there, but how do you ensure you hire the right one that can bring a competitive edge and an exceptional specialized skills set to your business? How do you enlist a true artist and not an impersonator?
Talented freelancers are found round the world. Competition among businesses is fierce and that has led to the demise of both the interview and the "test" work of yesterday. If you are in the market for a quality freelancer, these are surefire ways to tell a great candidate from a good one:
Why are ⅓ of Americans now classified as Independent Workers? And why are hand-selected, quality freelancers proving to be so valuable to companies that already have an established, well-paid workforce?
Companies that hire freelancers aren’t just cutting costs, they are reaping benefits across the board. In fact, outsourcing projects isn’t just a solution, it’s the Swiss Army knife of business today. It's the solution to staying ahead of the curve including everything from cultivating creative ideas to executing administrative tasks.
Here are 5 reasons why your workforce can and should consist of a 50/50 split between full-time employees and hand-selected freelancers:
With so many businesses looking to handpicked freelancers for help, coordinating projects like website redesigns or online marketing campaigns can get tricky. Even with the best project manager, ensuring designers and copywriters are working in tandem instead of at odds can be a challenge.
When designers and writers are disconnected members of the same team
Why can it be so difficult to get these two on the same page? Communication. Or, lack of communication is the problem.
As freelancers, it’s easy to find yourself pulled onto projects where your only reference point is the client or the agency hiring you on the client’s behalf. If you’re a copywriter you might be tasked to develop the messaging and write the copy - and that’s it. The designer picks up where you’ve left off.
The problem with this scenario is that there’s no conversation between the two of you to hash out what parts of the message needs to be emphasized or how the design elements might impact what the words are attempting to get the visitor to do on the page.
You might get lucky and hit a home run but chances are you’ll be left with an end product that doesn’t convey what either of you envisioned. Or worse, you’ve found yourself with a sub-par website or campaign that performs poorly.
You’re not happy. The client’s not happy. No one’s happy.
The rumor has been around for a while, and now it's official: Google's search algorithms will take your website's mobile adaptation into consideration starting April 21st. Gulp? Blood pressure rising? Regretting all those nice mobile adaptation offers you've declined over the past couple of years?
Hold your horses. No need for panic (yet)! We'll help you sort out if panic is the appropriate response in this situation.
First, the background
Google has an outspoken idea about making search human-friendly. If you haven’t heard about it before, it’s time to start thinking about it. Human-friendly basically means that search algorithms should reward web pages that are relevant and easily accessible to humans, not, as has been the case, just to the search engines. It means scoring high on Google means scoring high with real people - that’s the ambition at least.
So what happens if you fail to be interesting to Google, aka real people? It means lower positions on search results, which in turn translates to fewer visitors, which means fewer customers, less revenue… and then it’s just downhill from there. Take a look at Dr Pete's presentation from SMX West about the changing Google SERPS.
So here’s where the panic part could step in. How do you know if this upcoming change will have any impact on your business?
You need to worry if:
For many organizations, the question of whether to hire a freelancer is driven by organizational necessity. As projects ebb and flow, you'll probably encounter a situation when you need additional hands on deck — to add support to your team's existing operations. You may ask your HR team for guidance — perhaps, to open a job req for a permanent hire — and they may tell you "no" for the following reasons: there's no budget, no long-term need, and no business justification to bringing another employee on board. You and your team may decide that your next best option is to venture out and hire a freelancer.
You may be at a position within your organization where there is no immediate use case for a freelancer. Perhaps you have a full-fledged creative team with a strong portfolio of writers, marketers, designers, illustrators. Being fully staffed, however, does not necessarily mean that the freelance ecosystem is irrelevant to your business. You may be able to find some creative use cases for hiring freelancers that directly enhance your operations. Here are 7 less-than-obvious reasons use cases to guide you:
Topics: Productivity Hacks
Note from Coworks: We are big fans of Yesware (a sales acceleration tool for closing deals) and constantly use the tool in our own work.
We noticed that the company recently launched a major overhaul of it's core product and were wondering 'what's the main driver for this change?'
Here is the response that we received from Rui Jiang, Interaction Designer at Yesware:
Topics: Design Thinking