What Entrepreneurial Leaders Can Learn From Top Consultants

AwesomeIt isn’t easy running a startup; nor is it any easier to run an entrepreneurial team at a large company.

Consultants-turned-entrepreneurs Jackson Boyar and James Lu Morrissey know both stories well. Before co-founding international mentorship and cultural integration support network Shearwater, the two were Associates at global strategy consulting firm L.E.K. Consulting.

Entrepreneurs can learn a lot from management consultants who frequently encounter complex business issues, collaborate with different teams and take a structured approach to problem-solving.

Here are three important things they learned as consultants which prepared them to build their own business.

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A Crash Course to Hiring Freelancers

FreelancerAs the freelance economy continues to boom and the contingent workforce fights on, you may be finding yourself more and more inclined to hiring an expert to tackle a specific project. Any quick search on the internet will lead you to major freelancing network platforms, but on your journey to find the perfect fit for your project, you just might stall upon realizing the real scope of the freelance ecosystem. You’ll undoubtedly end up asking, where do I begin?

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Creating a Solid User Interface: How to Guide Your Designer

WordCloud_UX There are plenty of stunning user interfaces out there – incorporating gorgeous photography, stunning fonts and fluid navigation.  But how well do they convert?  No one’s arguing against websites being art, but there comes a point where the urge to be creative overwhelms common sense –

And people simply leave.

So when choosing a designer, it pays to look beyond the flashy portfolio and consider how well their beautiful new mockup will actually convert.

With that in mind, how do you know that what they’re creating isn’t just a shiny object that’s better suited for a pedestal than a page?  There’s obvious a fine line between letting your designer flex their creative muscles and micromanaging them.

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App Design Basics: HTML5 vs. Native

App DesignThe mobile landscape offers both opportunity and challenge.

This year, nearly one-in-four people across the globe will be a smartphone user, according to a report by eMarketer. By 2017, smartphones will be in the hands of more than one-third of individuals around the world.

For many users, their mobile device is their primary instrument for digital activity and web browsing.

Clever businesses have adapted quickly to super-serve their audience by building mobile experiences tailored to their users’ needs. Of course, engineers – rightfully – still agonize and debate over how best to develop an app that will capture an audience’s attention and keep them engaged, and drive business and branding.

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5 Surprising Brands that Nail the Sweet Spot of Content Marketing

Content MarketingThis guest post is from Elli Bishop of

A  content marketing report reveals that nearly 90 percent of respondents believe content marketing will gain importance over the next year.

In an effort to motivate their audience to engage with their brand, many businesses are making sizable investments into their content marketing programs.

While some are reaping the reward of an impressive ROI, others are starching their heads wondering what went wrong. If you’re considering bumping up your content marketing budget, you need to read this first.

All the riches in the world won’t get you the engagement you’re looking for until you learn how to hit the sweet spot of content marketing: where SEO, public relations, and social media collide. By intertwining each of these channels’ goals with one another, you’ll create a synergistic effect that delivers a seamless message and earns unprecedented engagement.

Sounds tricky, but it’s not. In fact, we’ve dug up five dynamic content marketing campaigns that will teach you how it’s done.

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