How NOT To Manage Your (OnDemand) Freelancers

freelancer-frustrated-smallerUnfortunately, hiring a talented handpicked freelancer doesn’t mean your needs will automatically be met. There are certain actions you need to take (or avoid) in order to ensure a productive working relationship. As with your full-time employees, you need to manage your freelancers, and you need to manage them effectively.

Managing handpicked freelancers can be challenging for people or agencies who are new to employing outside talent. Here are a few things to avoid when managing on demand freelancers, and what to do instead:

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Successfully Onboarding a New Freelancer: Four Questions to Answer

How to have a productive onboarding with new freelancers

Great – you found the perfect freelancer to contribute to your next big project. This rockstar talent has agreed to your terms and is ready to get to work. So take a breath – the hard part is over, and now it’s time to get the wheels in motion to make the collaborative effort with your handpicked freelancer a huge success.

There a number of essential questions you need to run through with your handpicked freelancer to ensure a pleasant and productive partnership. Here are a few of the most important ones:

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Gain a Competitive Edge by Hiring the Right Freelancer. But How?

How to choose the right freelanserIs it good news that more than ⅓ of adults classify themselves as freelancers? If you are a creative agency seeking quality freelance talent, the answer isn’t so simple.

There’s no shortage of freelancers out there, but how do you ensure you hire the right one that can bring a competitive edge and an exceptional specialized skills set to your business? How do you enlist a true artist and not an impersonator?

Talented freelancers are found round the world. Competition among businesses is fierce and that has led to the demise of both the interview and the “test” work of yesterday. If you are in the market for a quality freelancer, these are surefire ways to tell a great candidate from a good one:

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Why 50% of the agency staff will be freelancers

20130307_Mancx1_0318bb_smallWhy are ⅓ of Americans now classified as Independent Workers? And why are hand-selected, quality freelancers proving to be so valuable to companies that already have an established, well-paid workforce?

Companies that hire freelancers aren’t just cutting costs, they are reaping benefits across the board. In fact, outsourcing projects isn’t just a solution, it’s the Swiss Army knife of business today. It’s the solution to staying ahead of the curve including everything from cultivating creative ideas to executing administrative tasks.

Here are 5 reasons why your workforce can and should consist of a 50/50 split between full-time employees and hand-selected freelancers:

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5 steps to get web designers and copywriters working together like a well oiled machine

WordCloud_UXWith so many businesses looking to handpicked freelancers for help, coordinating projects like website redesigns or online marketing campaigns can get tricky. Even with the best project manager, ensuring designers and copywriters are working in tandem instead of at odds can be a challenge.

When designers and writers are disconnected members of the same team

Why can it be so difficult to get these two on the same page? Communication. Or, lack of communication is the problem.

As freelancers, it’s easy to find yourself pulled onto projects where your only reference point is the client or the agency hiring you on the client’s behalf. If you’re a copywriter you might be tasked to develop the messaging and write the copy – and that’s it. The designer picks up where you’ve left off.

The problem with this scenario is that there’s no conversation between the two of you to hash out what parts of the message needs to be emphasized or how the design elements might impact what the words are attempting to get the visitor to do on the page.

You might get lucky and hit a home run but chances are you’ll be left with an end product that doesn’t convey what either of you envisioned. Or worse, you’ve found yourself with a sub-par website or campaign that performs poorly.

You’re not happy. The client’s not happy. No one’s happy.

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