Most businesses focus on making the messaging they use with their customers perfect. But when it comes to those who work for the business, not so much. If you are bored to tears reading internal memos, proposals, and other communications, chances are, your recipients are as well. In this post, we're going to look at the benefits of creative communication with your freelancers and how to do it.
Remote freelancing, online outsourcing and connected societies are changing the way the world does business. Where traditionally outsourcing creative work would have involved tracking down, meeting and engaging a suitable freelancer or design agency in your locale, using modern work platforms could see you outsourcing work anywhere from Birmingham to Bangkok.
We sat down with Joseph to get to know him and his creative process. This is what he said:
There's no denying that mobile gaming has taken off in a big way. Whether free to play or paid; ad-supported or by in-app purchases; casual or hardcore, or somewhere in between – opportunities abound out there.
As more agencies increase their freelance workforce knowing how to track freelance spend has become more difficult than ever. Different day rates and working patterns make freelance spending more unpredictable than salaries, and in the rush to finish a big project that spending can spiral out of control.
There are now more freelancers on the market than ever before. Estimates put the proportion of freelance workers in the UK at 15%, and over 30% in the USA, and more and more agencies are adapting how they work to take advantage of this new economy.
Access to great freelancers is a blessing. With them, you can quickly create great content, marketing campaigns and produce amazing projects that really help you stay ahead of the pack. This is true for all digital agencies, most marketing departments and a majority of all businesses.
Sounds easy enough but what about profitability?
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Agencies are always looking for ways to outflank the competition and deliver more value for their clients. Being able to react quickly to changing client needs, and deliver the best possible result at a good price are vital to staying competitive - and there’s a simple way to achieve all that at once.
Wherever you look in the world freelancing is booming. Figures recently released by the UK’s Department for Business, Innovation and Skills showed that the number of freelancers and contractors has increased by 73% over the last 15 years, and one in six workers in the UK is now self-employed. By contrast small businesses grew by 21%, medium employer numbers increased by 18%, and large employers actually shrunk by 3%.
When we talk about why it’s advantageous for agencies to work with freelancers, we default to cost and internal bandwidth issues as the primary reasons. A larger freelance workforce means greater flexibility for management and that means money and time saved on the agency side. But those aren’t the only reason why you should always incorporate at least a few freelancers into your rotation. Here are three more reasons why you should consider adding them to your team and how to best manage them to make a positive impact on your team.
Every great creative project starts with a well thought out brief. It’s your cornerstone; your bedrock and most importantly if you work with handpicked freelancers, your way of expressing expectations, goals and defining “success” for your project.
Unfortunately, hiring a talented handpicked freelancer doesn’t mean your needs will automatically be met. There are certain actions you need to take (or avoid) in order to ensure a productive working relationship. As with your full-time employees, you need to manage your freelancers, and you need to manage them effectively.
Managing handpicked freelancers can be challenging for people or agencies who are new to employing outside talent. Here are a few things to avoid when managing on demand freelancers, and what to do instead:
Great – you found the perfect freelancer to contribute to your next big project. This rockstar talent has agreed to your terms and is ready to get to work. So take a breath – the hard part is over, and now it’s time to get the wheels in motion to make the collaborative effort with your handpicked freelancer a huge success.
There a number of essential questions you need to run through with your handpicked freelancer to ensure a pleasant and productive partnership. Here are a few of the most important ones: