The human mind loves visual storytelling. While we’re include to shy away (read: run away and hide) from chunks upon chunks of text, we’re glued to infographics. That’s why there are so many on the web.
Every wonder why?
This is something I think about all the time — how can I be a better storyteller?Answer this question with a deep dive into the human mind.
The key to developing stronger marketing materials is to understand the psyche of your users. What do they care about? What compels them to take action?
Check out this awesome guide from NeoMam about why the human mind craves infographics: