Are you thinking about ways to improve your business's marketing strategy in 2016? If so, then you need to start building a freelance workforce now. In this post, we'll give you five reasons you need freelancers as you move into the new year.
- You need new photos.
It doesn't matter what kind of business you are in. It could be online or offline. It could be a single person startup or a large corporate office. It could be focused on products or focused on services. No matter what kind of business you are in, you will need some kind of photos.
And if it's been awhile since you've had photos done, you'll need new ones. Here are some ideas of photos you'll need throughout the year.
- New headshots for yourself and your employees.
- Updated and detailed photos of your products.
- Interior and exterior photos of your office.
- Candids of your end of the year holiday parties.
- Snapshots of your employees receiving MVP and other annual awards.
- Coverage of events you host in your area or industry.
- Behind the scenes footage of your team working on new products or top client projects.
All of these photo opportunities can help you present your business in a transparent, and even fun, way. Your photos will help potential and current customers think of you as more than just a business or vendor - they will help your customers think of you as allies, partners, and even family.
For these types of photo sessions, you don't need a full-time photographer on board. You just need a freelance photographer with a strong portfolio who is available in your area to do a great job.
- You need an updated website.
Does your website look like it's from the early 2000's? Is it mobile-friendly? If not, then updating your website should be a top priority. Since this will be a one-time project versus an on-going one, a freelance web designer is perfect for the job.
Start by looking around at the website's of your best competitors today. If you have a local business in a small community, you might need to expand your "inspiration" search to bigger cities, even if they aren't your direct competition. Then start looking at freelance portfolios to find someone who can do similar work.
Ideally, if you are not already on the WordPress platform, you will want to consider it for your website renovation. WordPress is built to handle all types of functionality, including ecommerce, membership sites, forums, and even small social networks.
Make sure your freelancer is both comfortable with WordPress and responsive design. Once the website is finished, you will have the ability to edit details on your pages and add new blog content on your own.
- You need fresh marketing collateral.
Along with an updated website, you will want some updated marketing collateral. Logos, business cards, stationery, notepads for conference swag, brochures, and other similar offline materials need a professional design.
Since your marketing collateral will be updated infrequently, a freelance graphic designer will fit the bill for the tasks. They can help you create print designs that will impress every person they hand a piece of marketing collateral to.
If you like the freelance graphic designer's work, you can keep them on board for other minor projects, such as updates to your social media cover photos, ad banners, and other online marketing graphics. Or you can have them work on on-going visual content, such as infographics, custom social media and blog post images, ebook designs, presentation templates, and so much more.
- You need high-quality blog content.
Blog content is a great way to attract new customers to your website. You can optimize blog content for specific keywords to drive organic search traffic, post it to your social network audiences, and send it to your email subscribers to keep your business on their radar.
The best part about blog content is that you don't need to be a writer. Freelance writers with experience in your niche or industry can help create it. This will free up your time (and your employees) by allowing you to come up with great ideas and have someone else get them out of your head and into a blog post.
With the help of a freelance writer, you can expand your business's reach beyond your own blog to other top publications in your niche or industry. Simply have them ghostwrite the content and submit it to those publications under your name. This will help you boost your business's authority and exposure with a new and larger audience.
- You need professional video.
Last, but not least, you need video. Video is a hot commodity - you can use it to grow your channel on YouTube, the second largest search engine behind Google. You can use it to get attention in the news feed of social networks. You can use it to create better ads on YouTube, social media channels, and display networks.
Thankfully, you can rely on freelance video specialist to create brilliant videos for you. Your freelance video specialist can start by helping you determine the right type of video for your business. For some, an animated explainer video, professional demo video, or whiteboard video will do the job.
For other businesses, you might need someone who guides you through the process of creating video with you and/or your employees in it. You will need help with selecting the right equipment (video camera, microphone, lighting, backdrops, etc.) and someone to help with editing the video once it's filmed.
You may even want to fall back on your freelance writer to create video scripts you can use for commercial videos, landing page videos, email subscriber opt-in videos, and other types of videos. Then have your freelance video specialist combine the script with great visuals.
As you can see, there are lots of great ways to utilize a freelance workforce in your online and offline marketing strategies. Be sure to start gathering the freelance team you need to start 2016 off to a great start!