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9 05, 2017

Lessons Learned from 2 Months of Content Marketing

By | 2017-05-09T05:25:53+00:00 May 9th, 2017|Marketing Hacks|0 Comments

This blog post has been percolating in my mind for months. I used to think content marketing was straightforward. Boy, was I wrong. Like many marketers, I was trained in the art of ‘instant gratification’ -- what the business community calls ‘direct response.’ Nothing feels worse than the moment when I launch a blog (or [...]

6 05, 2017

Creating a Solid User Interface: How to Guide Your Designer

By | 2017-05-06T11:48:17+00:00 May 6th, 2017|Marketing Hacks|0 Comments

There are plenty of stunning user interfaces out there – incorporating gorgeous photography, stunning fonts and fluid navigation. But how well do they convert? No one’s arguing against websites being art, but there comes a point where the urge to be creative overwhelms common sense -- And people simply leave. So when choosing a designer, [...]

6 05, 2017

7 Reasons Why Businesses Should Outsource Content Development

By | 2017-05-06T11:08:28+00:00 May 6th, 2017|Marketing Hacks|0 Comments

Are you unsure if your business should work with freelancers to build a content marketing program? Don’t worry – it’s a question many businesses ask. The truth is, if you don’t have the resources to dedicate to your content marketing in-house, then you’re going to miss out on all of the benefits of having high-quality [...]

6 05, 2017

6 Examples of Next Gen Content Marketing

By | 2017-05-06T11:05:53+00:00 May 6th, 2017|Marketing Hacks|0 Comments

he competition for audience attention is fierce. In a free-form world, a thorough, multimedia approach allows you to attract customers using different mediums to develop unwavering loyalty. For content marketers, it is time to think outside of title tags, subheaders, bullet points, and meaningful prose. As much as your audience loves your blog, a well-scripted [...]

6 05, 2017

5 Surprising Brands that Nail the Sweet Spot of Content Marketing

By | 2017-05-06T11:00:53+00:00 May 6th, 2017|Marketing Hacks|0 Comments

A content marketing report reveals that nearly 90 percent of respondents believe content marketing will gain importance over the next year. In an effort to motivate their audience to engage with their brand, many businesses are making sizable investments into their content marketing programs. While some are reaping the reward of an impressive ROI, others [...]