More than 100,000 professionals descended on Barcelona, Spain, for Mobile World Congress 2016 last month. As well as all the talk of 5G, the Internet of Things, and the potential of connected cars, it was fascinating to witness how the number of advertising agencies and marketers continues to increase each year.
This time around, the event was graced by the presence of WPP chief Martin Sorrell and Young & Rubicam's global CEO David Sable, among many others. They are part of a handful of keynote speakers who spoke about how mobile is shaping the media and advertising industries.
Check out this insightful article from Adweek, with comments from David Sable, as well as The Martin Agency’s Leslie North, Leo Burnett’s Nick Jones, McCann’s Sean MacDonald and OgilvyRED’s Martin Lange.
Regardless of the industry in which you work, mobile technology and the on-demand economy are upending the value chains of traditional business models. The foundations businesses are built upon may be changing, but thankfully for agencies and marketers everywhere the day-to-day tasks of promoting your business aren’t changing quite so fast - but they are changing.
With an on-demand freelance team you are future proofing your company as part of a freelancer’s job is staying on-trend and learning the latest technologies. If you are interested in learning more about the future of work and how freelance management can save your company time and money, check out some of our recent blog posts:
- Freelance Management Is A $3bn Opportunity For Advertising Agencies
- Advertising Agency BRIC Expansion Without The Fixed Costs
- Advertising Agencies Hiring 1,000,000 Freelancers. Are You Onboard?