For Cavistons, a brand in the hand is worth… a lot. Custom illustrated cups say so much about this family-run coffee boutique and their friendly brand personality.
We’re excited to bring you some wisdom from an exceptional freelance illustrator, Steve Simpson of Dublin, Ireland. Below, Steve shares three examples of his work to inspire other businesses who want to use creative media to strengthen their own brand communications.
1. A BRAND IN THE HAND
Transform an everyday object into a brand ambassador
For family-run boutique coffee shop, Cavistons, Steve created a charming custom illustration for the coffee cup wraps. This project was a brilliant branding play and beautifully executed by Steve. What a fun way to literally put the Cavistons brand personality into the hands of every customer. Steve’s playful, award-winning design clearly delivers the essence of the brand and sets Cavistons apart as a warm and friendly local business that’s deeply embedded into its community.
Question to smart clients: Is there a missed branding opportunity that could be in the hands of your customers right now?
2. LONGER LEGS
Extend the life of your customers’ interaction with your brand
With this delightfully complex menu cover, Steve helped a Dublin restaurant, Fade St. Social, create a bold, additional touchpoint between their customers and their brand. It’s a conversation piece, and a brand experience that happens before the eating begins. The busy scene and creative style that Steve used reflect the attention to detail of the team crafting the meal. They also echo the eclectic mix of art and visual stimuli in the Fade St. Social restaurant environment.
Thanks to this creative effort, it’s likely diners will recall the uniquely branded imagery when mulling over their night out. It’s lovely way to further extend a positive brand experience.
Steve notes one caveat, clearly a minor risk the client was more than happy to take: “One possible disadvantage of having a custom menu is that it is more likely to be stolen!”
3. BE RELATABLE!
Know, respect and impress your audience
For Skillnet, a UK-based company serving the design, print and packaging industry, Steve had the challenge of playing to a tough crowd. To have impact, this direct mail piece needed to be relevant, engaging and relatable to peers and experts in Steve’s own field.
With his expertly hand-lettered poster, Steve succeeded in boosting brand credibility for his client. The poster medium was a clever choice for delivering an enduring brand reminder. Who would throw such a cool piece away? Certainly none of the designers I know.
Many thanks to Steve Simpson, and the smart clients of Cavistons, Fade St. Social and Skillnet!