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9 05, 2017

Lessons Learned from 2 Months of Content Marketing

By | 2017-05-09T05:25:53+00:00 May 9th, 2017|Marketing Hacks|0 Comments

This blog post has been percolating in my mind for months. I used to think content marketing was straightforward. Boy, was I wrong. Like many marketers, I was trained in the art of ‘instant gratification’ -- what the business community calls ‘direct response.’ Nothing feels worse than the moment when I launch a blog (or [...]

9 05, 2017

Do you really need 3,600 video photographers?

By | 2017-05-09T04:27:13+00:00 May 9th, 2017|How-To|0 Comments

The simple answer is yes, but not at the same time. Modern freelancer networks like Coworks give you both reach and critical mass. How you use them however, very much depends on the nature of your business. Video is influencing all aspects of marketing and communication. Any communication should be local if you want to maximize impact. Having [...]

6 05, 2017

Do You Need to Worry About Google’s Mobile Friendliness Update (it’s here now!)?

By | 2017-05-09T05:02:13+00:00 May 6th, 2017|Design Thinking, Latest News|0 Comments

The rumor has been around for a while, and now it's official: Google's search algorithms will take your website's mobile adaptation into consideration starting April 21st. Gulp? Blood pressure rising? Regretting all those nice mobile adaptation offers you've declined over the past couple of years? Hold your horses. No need for panic (yet)! We'll [...]

6 05, 2017

Dark secrets… Or: The importance of social trust in freelancing

By | 2017-05-06T11:52:58+00:00 May 6th, 2017|Uncategorized|0 Comments

A recent article in The Social Media Monthly looked at some common challenges freelancers face in running their businesses — finding quality clients, getting paid consistently and on time, managing an unpredictable pipeline, and optimizing client communication and workflow. Do any of these issues hit home for you? The article proposes that social media and [...]

6 05, 2017

Creating a Solid User Interface: How to Guide Your Designer

By | 2017-05-06T11:48:17+00:00 May 6th, 2017|Marketing Hacks|0 Comments

There are plenty of stunning user interfaces out there – incorporating gorgeous photography, stunning fonts and fluid navigation. But how well do they convert? No one’s arguing against websites being art, but there comes a point where the urge to be creative overwhelms common sense -- And people simply leave. So when choosing a designer, [...]

6 05, 2017

Community Spotlight: Colorful Characters, On the Page and Off

By | 2017-05-06T11:40:05+00:00 May 6th, 2017|Uncategorized|0 Comments

Power Girl, from The Extraordinaires Design Studio game, illustrated by Steve Simpson The Great Freelancers and Smart Clients of Coworks: Steve Simpson, illustrator In an earlier post, illustrator Steve Simpson walked us through three projects that showcase how creative thinking and skillful illustrative techniques can take brand promotion to the next level. Steve’s style is [...]