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Your Dose of the Future of Work

Why You Should Buy Your Design from Barcelona

Posted by Henrik Dillman on Nov 4, 2015 9:23:31 AM

Remote freelancing, online outsourcing and connected societies are changing the way the world does business. Where traditionally outsourcing creative work would have involved tracking down, meeting and engaging a suitable freelancer or design agency in your locale, using modern work platforms could see you outsourcing work anywhere from Birmingham to Bangkok.

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Topics: How-To, Productivity Hacks, Design Thinking

Meet Joseph Jacir, An Innovative Mobile Game Developer

Posted by Jonathan Boutin on Oct 28, 2015 12:30:18 PM

We sat down with Joseph to get to know him and his creative process. This is what he said:

There's no denying that mobile gaming has taken off in a big way. Whether free to play or paid; ad-supported or by in-app purchases; casual or hardcore, or somewhere in between – opportunities abound out there.

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Topics: Development, Entrepreneurship, Design Thinking

5 steps to get web designers and copywriters working together like a well oiled machine

Posted by Jen on Apr 13, 2015 6:35:37 AM

With so many businesses looking to handpicked freelancers for help, coordinating projects like website redesigns or online marketing campaigns can get tricky. Even with the best project manager, ensuring designers and copywriters are working in tandem instead of at odds can be a challenge.

When designers and writers are disconnected members of the same team

Why can it be so difficult to get these two on the same page? Communication. Or, lack of communication is the problem.

As freelancers, it’s easy to find yourself pulled onto projects where your only reference point is the client or the agency hiring you on the client’s behalf. If you’re a copywriter you might be tasked to develop the messaging and write the copy - and that’s it. The designer picks up where you’ve left off.

The problem with this scenario is that there’s no conversation between the two of you to hash out what parts of the message needs to be emphasized or how the design elements might impact what the words are attempting to get the visitor to do on the page.

You might get lucky and hit a home run but chances are you’ll be left with an end product that doesn’t convey what either of you envisioned. Or worse, you’ve found yourself with a sub-par website or campaign that performs poorly.

You’re not happy. The client’s not happy. No one’s happy.

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Topics: Productivity Hacks, Design Thinking, Remote Work

Do You Need to Worry About Google’s Mobile Friendliness Update (it’s here now!)?

Posted by Jonathan Boutin on Apr 7, 2015 5:30:52 AM

The rumor has been around for a while, and now it's official: Google's search algorithms will take your website's mobile adaptation into consideration starting April 21st. Gulp? Blood pressure rising? Regretting all those nice mobile adaptation offers you've declined over the past couple of years?

Hold your horses. No need for panic (yet)! We'll help you sort out if panic is the appropriate response in this situation.

First, the background

Google has an outspoken idea about making search human-friendly. If you haven’t heard about it before, it’s time to start thinking about it. Human-friendly basically means that search algorithms should reward web pages that are relevant and easily accessible to humans, not, as has been the case, just to the search engines. It means scoring high on Google means scoring high with real people - that’s the ambition at least.

So what happens if you fail to be interesting to Google, aka real people? It means lower positions on search results, which in turn translates to fewer visitors, which means fewer customers, less revenue… and then it’s just downhill from there. Take a look at Dr Pete's presentation from SMX West about the changing Google SERPS.

So here’s where the panic part could step in. How do you know if this upcoming change will have any impact on your business?

You need to worry if:

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Topics: Latest News, Design Thinking

A Data-Driven Path to Navigating a Product Redesign

Posted by Mattias on Nov 5, 2014 11:41:52 PM

Note from Coworks: We are big fans of Yesware (a sales acceleration tool for closing deals) and constantly use the tool in our own work.

We noticed that the company recently launched a major overhaul of it's core product and were wondering 'what's the main driver for this change?'

Here is the response that we received from Rui Jiang, Interaction Designer at Yesware:

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Topics: Design Thinking

App Design Basics: HTML5 vs. Native

Posted by Danny Wong on Jul 2, 2014 3:36:56 PM

The mobile landscape offers both opportunity and challenge.

This year, nearly one-in-four people across the globe will be a smartphone user, according to a report by eMarketer. By 2017, smartphones will be in the hands of more than one-third of individuals around the world.

For many users, their mobile device is their primary instrument for digital activity and web browsing.

Clever businesses have adapted quickly to super-serve their audience by building mobile experiences tailored to their users’ needs. Of course, engineers – rightfully – still agonize and debate over how best to develop an app that will capture an audience’s attention and keep them engaged, and drive business and branding.

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Topics: Design Thinking

Essential Tips for Mobile Optimization

Posted by Sherice on Jun 10, 2014 9:04:05 PM

Marketers, designers and webmasters have been screaming it in your ear for a good year now: mobile-responsive design is the way to go.

But maybe you have reasons for deciding not to switch. Reasons you might even cling tightly to. Serious, practical reasons. A mobile-first redesign can seem expensive. Is the existing site really so inconvenient? We can’t possibly have that many mobile users browsing our site.

As of this time last year, 61% of mobile subscribers owned a smartphone (as opposed to “just” a cell phone). That means they’re actively browsing, socializing, sharing, commenting, and most importantly buying.

And, with an eye on the future, it’s expected that 5 billion people will be using mobile phones by 2017.

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Topics: Design Thinking

The Shifting Social Media Landscape in 3 Infographics

Posted by Ritika on May 22, 2014 12:43:40 PM

If you're reading this blog, you already know that social media is critical to online marketing.
It's unfathomable to imagine a world where you can't share information at a moments' notice, see what your friends are up to in a consolidated newsfeed, and build relationships through something as subtle as a 'like' button.

What does this (dramatically different) landscape mean for brands that are looking to reach new audiences and build critical customer relationships? We've found 3 amazing visuals that answer these critical questions. Here goes:

 

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Topics: Design Thinking

Inside the World of Interaction Design: Interview with Mårten Angner

Posted by Jenna on Apr 2, 2014 2:00:24 AM

Mårten Angner has been that rare “entrepreneurial creative” all along.

Even before he went to school prepress production and typography, and eventually graphics, he was drawn to those looking to take their passions and connect with others -- which is exactly what he did.

In between hitting the books, he started a design company with a friend in 1993 before moving into web design for a Swedish online newspaper in 1997.

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Topics: Design Thinking

Design Thinking for Non-Designers: Inspiration from the Field

Posted by Jenna on Mar 13, 2014 5:35:58 PM

You don’t have to be a designer to utilize creative thinking.

Separate from analytical reasoning, learning to think outside the box can be a huge asset to your canon of skills.

Whether you’re a creator in another discipline like interiors or writing, or you’re part of a marketing or business team, you can take cues from designers to open up your own mind to new ideas.

Here’s how they plan, plot and execute.

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Topics: Design Thinking