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Your Dose of the Future of Work

Avoid The Profit Squeeze When Increasing Your Use of Freelancers

Posted by Henrik Dillman on Oct 23, 2015 8:00:00 AM

Access to great freelancers is a blessing. With them, you can quickly create great content, marketing campaigns and produce amazing projects that really help you stay ahead of the pack. This is true for all digital agencies, most marketing departments and a majority of all businesses.

Sounds easy enough but what about profitability?

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Topics: Latest News

Do You Need to Worry About Google’s Mobile Friendliness Update (it’s here now!)?

Posted by Jonathan Boutin on Apr 7, 2015 5:30:52 AM

The rumor has been around for a while, and now it's official: Google's search algorithms will take your website's mobile adaptation into consideration starting April 21st. Gulp? Blood pressure rising? Regretting all those nice mobile adaptation offers you've declined over the past couple of years?

Hold your horses. No need for panic (yet)! We'll help you sort out if panic is the appropriate response in this situation.

First, the background

Google has an outspoken idea about making search human-friendly. If you haven’t heard about it before, it’s time to start thinking about it. Human-friendly basically means that search algorithms should reward web pages that are relevant and easily accessible to humans, not, as has been the case, just to the search engines. It means scoring high on Google means scoring high with real people - that’s the ambition at least.

So what happens if you fail to be interesting to Google, aka real people? It means lower positions on search results, which in turn translates to fewer visitors, which means fewer customers, less revenue… and then it’s just downhill from there. Take a look at Dr Pete's presentation from SMX West about the changing Google SERPS.

So here’s where the panic part could step in. How do you know if this upcoming change will have any impact on your business?

You need to worry if:

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Topics: Latest News, Design Thinking

How to Manage an Online Staff of Freelancers

Posted by Henrik Dillman on Sep 30, 2013 3:42:43 AM

After hiring your freelancer online team, you may wonder how to best manage your team members. There really is very little difference between managing an onsite team vs. an online team.

Whether your team is working in the same building with you or working in a different country, you still need to define the specific team-member roles and the protocol for communication. Few things can slow down a project as miscommunication because the project’s goals and deliverables weren’t clearly expressed.

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Topics: Latest News

A coder, a designer, or both?

Posted by Henrik Dillman on Sep 10, 2013 7:43:34 AM

You may have just received funding to complete a major project or simply decided it’s time to move ahead with a website redesign. You now need to find the right freelancers for the job. Whether it’s adding a few freelancers to your existing in-house team or building a freelancer-only team, you may be unsure where to start.

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Topics: Latest News

Using Freelancers: Offsite Is the New Onsite

Posted by Henrik Dillman on Aug 13, 2013 10:31:29 PM

Recruiting is at the core of every growing business. And most of the time, you rely on a recruiter or an agency to provide you the talent you need.

But is using a recruiter thebest choice?

Not too long ago, a recruiter was the only choice. But just as the Internet has changed the way we consume entertainment, it’s changed the way we do business and find talent.

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Topics: Latest News

How To Get the Same Top Talent That Big Brands Use In Under An Hour

Posted by Henrik Dillman on Aug 5, 2013 11:32:17 AM

(Update Sep 23: Credit for the awesome picture by illustrator extraordinaire Jessy Chung mysteriously disappeared, Here it is!)

Don’t you think the same kind of talent that makes big brands like Coca-Cola or Nike such a huge success is accessible to you?

Have you ever looked at an advertising campaign and wondered who created it? Did you suspect it was probably someone you couldn’t access for your own project?

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Topics: Latest News