The rumor has been around for a while, and now it's official: Google's search algorithms will take your website's mobile adaptation into consideration starting April 21st. Gulp? Blood pressure rising? Regretting all those nice mobile adaptation offers you've declined over the past couple of years?
Hold your horses. No need for panic (yet)! We'll help you sort out if panic is the appropriate response in this situation.
First, the background
Google has an outspoken idea about making search human-friendly. If you haven’t heard about it before, it’s time to start thinking about it. Human-friendly basically means that search algorithms should reward web pages that are relevant and easily accessible to humans, not, as has been the case, just to the search engines. It means scoring high on Google means scoring high with real people - that’s the ambition at least.
So what happens if you fail to be interesting to Google, aka real people? It means lower positions on search results, which in turn translates to fewer visitors, which means fewer customers, less revenue… and then it’s just downhill from there. Take a look at Dr Pete's presentation from SMX West about the changing Google SERPS.
So here’s where the panic part could step in. How do you know if this upcoming change will have any impact on your business?
You need to worry if: