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Your Dose of the Future of Work

Creating a Solid User Interface: How to Guide Your Designer

Posted by Sherice on Jul 9, 2014 10:10:36 PM

There are plenty of stunning user interfaces out there – incorporating gorgeous photography, stunning fonts and fluid navigation. But how well do they convert? No one’s arguing against websites being art, but there comes a point where the urge to be creative overwhelms common sense --

And people simply leave.

So when choosing a designer, it pays to look beyond the flashy portfolio and consider how well their beautiful new mockup will actually convert.

With that in mind, how do you know that what they’re creating isn’t just a shiny object that’s better suited for a pedestal than a page? There’s obvious a fine line between letting your designer flex their creative muscles and micromanaging them.

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Topics: Marketing Hacks

5 Surprising Brands that Nail the Sweet Spot of Content Marketing

Posted by Elli on Jun 24, 2014 10:41:03 AM

This guest post is from Elli Bishop of BusinessBee.com

A content marketing report reveals that nearly 90 percent of respondents believe content marketing will gain importance over the next year.

In an effort to motivate their audience to engage with their brand, many businesses are making sizable investments into their content marketing programs.

While some are reaping the reward of an impressive ROI, others are starching their heads wondering what went wrong. If you’re considering bumping up your content marketing budget, you need to read this first.

All the riches in the world won’t get you the engagement you’re looking for until you learn how to hit the sweet spot of content marketing: where SEO, public relations, and social media collide. By intertwining each of these channels’ goals with one another, you’ll create a synergistic effect that delivers a seamless message and earns unprecedented engagement.

Sounds tricky, but it’s not. In fact, we’ve dug up five dynamic content marketing campaigns that will teach you how it’s done.

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Topics: Marketing Hacks

6 Examples of Next Gen Content Marketing

Posted by Danny Wong on Jun 18, 2014 7:33:10 PM

The competition for audience attention is fierce. In a free-form world, a thorough, multimedia approach allows you to attract customers using different mediums to develop unwavering loyalty.

For content marketers, it is time to think outside of title tags, subheaders, bullet points, and meaningful prose. As much as your audience loves your blog, a well-scripted podcast, carefully crafted video or interactive platform can easily get your fans thinking about your brand in an entirely different light.

As digital media and consumption habits evolve, content marketers, en masse, will look beyond text. Though most of the world can wait until the market forces mass adoption of a multimedia content marketing approach, we can collaborate to develop playbooks that insist on the use of multiple mediums. First, let us recognize brands which are already ahead of the curve so we may learn from their winning strategies.

Here are 6 examples of next generation content marketing:

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Topics: Marketing Hacks

7 Reasons Why Businesses Should Outsource Content Development

Posted by Kristi Hines on May 14, 2014 3:19:48 PM

Are you unsure if your business should work with freelancers to build a content marketing program? Don’t worry – it’s a question many businesses ask.

The truth is, if you don’t have the resources to dedicate to your content marketing in-house, then you’re going to miss out on all of the benefits of having high-quality on-site and off-site content.

We'll revisit this post later, with a 'part 2' that dives into the opposite side of the debate.

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Topics: Marketing Hacks

Lessons Learned from 2 Months of Content Marketing

Posted by Ritika on May 7, 2014 8:02:18 PM

This blog post has been percolating in my mind for months.

I used to think content marketing was straightforward. Boy, was I wrong. Like many marketers, I was trained in the art of ‘instant gratification’ -- what the business community calls ‘direct response.’

Nothing feels worse than the moment when I launch a blog (or publish a blog post) for the first time -- the flatline of doom.

What I've learned is that there are many content marketing myths out there that you can't blindly follow. What I've encouraged the Coworks team to do is keep the following concepts close to heart:

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Topics: Marketing Hacks