There are plenty of stunning user interfaces out there – incorporating gorgeous photography, stunning fonts and fluid navigation. But how well do they convert? No one’s arguing against websites being art, but there comes a point where the urge to be creative overwhelms common sense --
And people simply leave.
So when choosing a designer, it pays to look beyond the flashy portfolio and consider how well their beautiful new mockup will actually convert.
With that in mind, how do you know that what they’re creating isn’t just a shiny object that’s better suited for a pedestal than a page? There’s obvious a fine line between letting your designer flex their creative muscles and micromanaging them.