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Your Dose of the Future of Work

Freelance Management Is A $3bn Opportunity For Advertising Agencies

Posted by Henrik Dillman on Feb 3, 2016 4:00:00 PM

Following the great feedback I received from my last two posts on the changing face of the advertising agency industry, namely Advertising Agency BRIC Expansion Without The Fixed Costs and Advertising Agencies Hiring 1,000,000 Freelancers. Are You Onboard?, I now want to share some some insights into the scale of the changes we're witnessing right now.

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Topics: Development, How-To, Remote Work

Advertising Agency BRIC Expansion Without The Fixed Costs

Posted by Henrik Dillman on Jan 6, 2016 2:05:38 PM

Expanding a creative or advertising agency into new markets is always a huge undertaking, but it is at the agenda of all agencies with successful client relations.

The success of an entry into a new market is all about the execution. Simply shipping a team of your existing staff to a new location is a risky strategy - creative work is all about local culture, insider knowledge and gut feeling, and your team from New York won’t know anything about the social media scene in Kuala Lumpur.

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Topics: Remote Work

The Benefits of Creative Communication With Your Freelancers

Posted by Jonathan Boutin on Nov 18, 2015 9:51:55 AM

Most businesses focus on making the messaging they use with their customers perfect. But when it comes to those who work for the business, not so much. If you are bored to tears reading internal memos, proposals, and other communications, chances are, your recipients are as well. In this post, we're going to look at the benefits of creative communication with your freelancers and how to do it.

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Topics: Productivity Hacks, Remote Work

5 Tips to Properly Track Freelance Spend

Posted by Henrik Dillman on Oct 28, 2015 11:00:00 AM

As more agencies increase their freelance workforce knowing how to track freelance spend has become more difficult than ever. Different day rates and working patterns make freelance spending more unpredictable than salaries, and in the rush to finish a big project that spending can spiral out of control.

There are now more freelancers on the market than ever before. Estimates put the proportion of freelance workers in the UK at 15%, and over 30% in the USA, and more and more agencies are adapting how they work to take advantage of this new economy.

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Topics: How-To, Productivity Hacks, Remote Work

How NOT To Manage Your (OnDemand) Freelancers

Posted by Jonathan Boutin on May 8, 2015 3:19:09 AM

Unfortunately, hiring a talented handpicked freelancer doesn’t mean your needs will automatically be met. There are certain actions you need to take (or avoid) in order to ensure a productive working relationship. As with your full-time employees, you need to manage your freelancers, and you need to manage them effectively.

Managing handpicked freelancers can be challenging for people or agencies who are new to employing outside talent. Here are a few things to avoid when managing on demand freelancers, and what to do instead:

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Topics: How-To, Productivity Hacks, Remote Work

Successfully Onboarding a New Freelancer: Four Questions to Answer

Posted by Jonathan Boutin on Apr 29, 2015 6:34:28 AM

Great – you found the perfect freelancer to contribute to your next big project. This rockstar talent has agreed to your terms and is ready to get to work. So take a breath – the hard part is over, and now it’s time to get the wheels in motion to make the collaborative effort with your handpicked freelancer a huge success.

There a number of essential questions you need to run through with your handpicked freelancer to ensure a pleasant and productive partnership. Here are a few of the most important ones:

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Topics: Productivity Hacks, Remote Work

Gain a Competitive Edge by Hiring the Right Freelancer. But How?

Posted by Jonathan Boutin on Apr 23, 2015 3:17:05 AM

Is it good news that more than ⅓ of adults classify themselves as freelancers? If you are a creative agency seeking quality freelance talent, the answer isn’t so simple.

There’s no shortage of freelancers out there, but how do you ensure you hire the right one that can bring a competitive edge and an exceptional specialized skills set to your business? How do you enlist a true artist and not an impersonator?

Talented freelancers are found round the world. Competition among businesses is fierce and that has led to the demise of both the interview and the "test" work of yesterday. If you are in the market for a quality freelancer, these are surefire ways to tell a great candidate from a good one:

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Topics: Entrepreneurship, Productivity Hacks, Remote Work

Why 50% of the agency staff will be freelancers

Posted by Jonathan Boutin on Apr 16, 2015 1:50:48 AM

Why are ⅓ of Americans now classified as Independent Workers? And why are hand-selected, quality freelancers proving to be so valuable to companies that already have an established, well-paid workforce?

Companies that hire freelancers aren’t just cutting costs, they are reaping benefits across the board. In fact, outsourcing projects isn’t just a solution, it’s the Swiss Army knife of business today. It's the solution to staying ahead of the curve including everything from cultivating creative ideas to executing administrative tasks.

Here are 5 reasons why your workforce can and should consist of a 50/50 split between full-time employees and hand-selected freelancers:

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Topics: Productivity Hacks, Remote Work

5 steps to get web designers and copywriters working together like a well oiled machine

Posted by Jen on Apr 13, 2015 6:35:37 AM

With so many businesses looking to handpicked freelancers for help, coordinating projects like website redesigns or online marketing campaigns can get tricky. Even with the best project manager, ensuring designers and copywriters are working in tandem instead of at odds can be a challenge.

When designers and writers are disconnected members of the same team

Why can it be so difficult to get these two on the same page? Communication. Or, lack of communication is the problem.

As freelancers, it’s easy to find yourself pulled onto projects where your only reference point is the client or the agency hiring you on the client’s behalf. If you’re a copywriter you might be tasked to develop the messaging and write the copy - and that’s it. The designer picks up where you’ve left off.

The problem with this scenario is that there’s no conversation between the two of you to hash out what parts of the message needs to be emphasized or how the design elements might impact what the words are attempting to get the visitor to do on the page.

You might get lucky and hit a home run but chances are you’ll be left with an end product that doesn’t convey what either of you envisioned. Or worse, you’ve found yourself with a sub-par website or campaign that performs poorly.

You’re not happy. The client’s not happy. No one’s happy.

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Topics: Productivity Hacks, Design Thinking, Remote Work

A Crash Course to Hiring Freelancers

Posted by Ritika on Oct 23, 2014 9:18:53 PM

As the freelance economy continues to boom and the contingent workforce fights on, you may be finding yourself more and more inclined to hiring an expert to tackle a specific project. Any quick search on the internet will lead you to major freelancing network platforms, but on your journey to find the perfect fit for your project, you just might stall upon realizing the real scope of the freelance ecosystem. You’ll undoubtedly end up asking, where do I begin?

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Topics: Remote Work